INDUSTRY RESEARCH

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OnCampus Research, a division of our parent company, The National Association of College Stores, regularly surveys students and faculty to understand their expectations of campus stores and preferences for textbooks and course materials, merchandise and more.

independent = student-focused.

indiCo has access to valuable insights on student and faculty preferences on textbooks, course materials and more.

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STUDENT WATCH

44K students from 90 campuses

Insights on course materials trends, spending, and attitudes

Student Watch* provides a wealth of information on course material trends, tracks textbook spending, and looks at students' attitudes toward the college store and other purchasing options.

Highlights from the 2016-2017 report include:

  • Eight-two percent of course materials were purchased from the campus store.
  • Students spent an average of $579 on course materials during the year.
  • Forty-three percent of students rented at least one course material in fall 2016 compared to 40% in fall 2015.

These insights, combined with a detailed analysis of your campus, help us develop the right course materials strategy for your store.

*Student Watch™—Attitudes & Behaviors toward Course Materials: 2016-2017 Report

Want to Learn More?

Read our Key Findings from Student Watch™—Attitudes & Behaviors toward Course Materials: 2016-2017 Report

See Key Findings

Insights on student behaviors

We know key causes of student stress, what they plan to buy, and what they want on social media. Through our Student Panel, we connect with more than 24,000 college students on nearly 400 campuses every month. We understand students and use these insights to create university stores that meet their needs.

Learn More

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STUDENT PANELS

24K students at 400 campuses monthly on everything from stress to social media

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FACULTY WATCH

1.5K faculty at 24 institutions
on course material
preferences and choices

Insights on faculty opinions and preferences

From our Faculty Watch report*, we know what faculty think about the campus store and their plans for course materials.

Highlights from the 2016 report include:

  • Thirty-six percent plan to incorporate e-books during the next 12 months.
  • Forty-nine percent believe adaptive learning materials are more effective than printed textbooks.
  • Digital course materials are slowly gaining steam.
  • Only 11% of faculty find e-books more effective than print.

Using these insights and more, we can help your staff adapt to best meet the needs and wants of these key decision makers regarding course materials.

*Faculty Watch 2015-16 Academic Year: Attitudes and Behaviors toward Course Materials

Read the Key Findings from Faculty Watch...

Read our Faculty Watch 2015-16 Academic Year: Attitudes and Behaviors toward Course Materials

See Key Findings